Effective July 1, 2025 the maximum doc fee is the lesser of $350 or 10% of the value of the sale or lease. The 10% cap only applies if the value of the vehicles is $3,499 or less. Charging a doc fee is optional — dealers are not required to collect it — MADA does not receive any share of this fee.
FTC Letters – MADA Updates Advertising Standards Effective May 25
Last week, MADA issued important updates to its Advertising Standards and Three Strikes Policy following recent guidance from the FTC regarding dealer advertising practices. On April 17, NADA hosted an FTC webinar in which senior FTC staff stated that, under Section 5...

