October 29, 2025

Advertising Standards

Minnesota Automobile Advertising Program Documents

Contact David Archer, Lathrop GPM LLP, david.archer@lathropgpm.com for Complaints and Preapprovals:

Other Advertising Rules

Recent News & Updates

MADA’s Efforts on Dealer License Background Checks

MADA has received a lot of member outreach about the new dealer license background checks that took effect on January 1, 2026. We’ve been working hard to resolve this issue and wanted to provide a brief update on our efforts. Behind the scenes, MADA has been having...

Colorado Grants Scout Motors Dealer License; Dealers Challenge Decision in Court

Colorado recently approved Scout Motors, the Volkswagen Group–backed electric vehicle startup, to operate as a licensed dealer in the state, allowing the company to sell new, used, and wholesale vehicles directly to consumers. The Colorado Motor Vehicle Dealer Board...

Lawful Dealer Plate Use

During these times of times of heightened tension and unease, this email serves as a reminder that Minnesota statute limits the lawful use of dealer plates to the following activities: Business and personal use by the dealer, dealer's spouse, or full-time employee...

Advertising Standards