The Main Event — Annual Luncheon & Vendor Showcase

The Main Event is MADA’s premier annual gathering of Minnesota’s franchised new car and truck dealers. Held each fall, this high-energy luncheon brings together dealership owners, principals, and general managers for an afternoon of industry insights and networking.

The event features updates on key trends, legislative issues, and changes shaping the automotive retail landscape. Attendees enjoy a plated lunch, presentations from industry leaders, and the opportunity to connect with peers in a collaborative setting.

For Associate Members, the event offers an exclusive sponsorship opportunity. Sponsorship puts your company in front of dealership decision makers, with vendor showcase access and direct networking with owners, principals, and general managers — one of the best ways to build relationships and grow your presence in Minnesota’s automotive community.